How to become an Infopreneur

Infopreneurship, the business of information marketing, has become one of the most popular ways to make money online in recent years. With more than 1 million blogs on the internet today, it’s never been easier to start making money with your writing and your knowledge.

But how do you go about becoming an infopreneur? Where do you start? Here’s a guide to all of the steps you need to take in order to make money from your expertise as an infopreneur.

How to become an Infopreneur; Step 1)  Determine Your Topic

There are many ways you can make a living through infopreneurship, but the first thing you need is a product. It doesn’t matter if it’s physical or digital, as long as it’s something people will buy and isn’t illegal. You don’t have to be an expert in what you’re selling, but you should know enough about the subject matter so that people will feel confident in their purchase.

If you’re passionate about something, you might already have a good idea of what it is. If not, try jotting down keywords related to what you know well. Think about what kinds of problems people in those industries face, and think about possible solutions. Then come up with some pain-points that your solution will solve and look for synonyms or phrases related to them.

If you can’t think of anything specific, try doing some research. Pick up a book in your field and read through it, then sit down with a pen and paper and make note of anything that strikes you as interesting or helpful. Go on online message boards or read blogs written by people in your industry, then jot down any questions they seem to be trying to answer or problems they’re trying to solve.

Step 2) Define Your Niche

Infopreneurship is the process of being a successful entrepreneur through building a business with information and content. The word infopreneur was coined by Tom Peters in his book, The Circle of Innovation. An infopreneur is someone who creates profitable businesses that are dependent on information, data, or knowledge to produce goods or services.

Defining your niche is a critical step in becoming an infopreneur. Choose a specific industry and focus on sharing information, not products. For example, if you are knowledgeable about a particular type of food, share recipes with your audience by writing articles or posting videos. If you have design skills, offer graphic design services for companies in exchange for advertising space on their website or materials for your portfolio.

Defining your niche will help you focus on building a particular type of customer base, as well as help you assess your skill set for determining which types of products or services are best suited for you. Choose a business model that fits with how much experience and skills you have. There is no set formula for becoming an infopreneur because it can take many forms.

Step 3) Do More Than One Thing

The most successful infopreneurs do more than just one thing. They are a writer, speaker, entrepreneur, and consultant. Most importantly they have their own products or services that they sell to make a living. Some popular ways of earning income as an infopreneur are consulting, coaching, speaking engagements, and selling products or services.

Step 4) Validate a Need for Your Product

Many people who have the know-how and skills but lack the time or inclination, are looking for a way to work on their own schedule and make a little bit of money. They’re called infopreneurs. Becoming one doesn’t require setting up a company, but it does require some basic knowledge of how to set up a website and market yourself online.

What are infopreneurs selling? Anything they’re willing to put in writing. Typically, it’s a book, video training course or online course, but there are infopreneurs who offer consulting and even more who simply provide valuable information through a newsletter or regular column in their local newspaper.

People pay infopreneurs for knowledge that they can use immediately and that will save them time. Here are some typical topics

Step 5) Diversify Income Streams

The best way to make sure that you can generate income no matter what happens is to have multiple streams of income. You can do this by creating a product or service, building a blog and monetizing it, teaching or consulting.

You can also diversify by investing. Investing enables you to earn passive income, which means that you don’t have to spend as much time and effort on earning income each month. You can do so by purchasing property and real estate, as well as bonds. You can also invest in stocks, mutual funds and exchange-traded funds (ETFs). If you want to invest in physical gold or silver, check out bullion products.

Step 6) Offer Help Early and Often

It’s important to offer help early and often because the early adopters are those people who need it most, and they’re happy to pay for it. There are two types of early adopters:

1) Those who want what they don’t have yet

2) Those who want more of what they already have.

This is why Apple had so many iPhone converts. In fact, in April 2015 it was estimated that 14.3% of iPhone users (or 31 million people) were using their iPhones more than 2 years after its release in 2007. The big winners for Apple here were app developers who began developing apps when it first launched because they knew there would be lots of early adopters looking to expand what they could do with their iPhones.

Step 7) Find the Right Audience for You

Finding the right audience for you can be tough, but it’s important. The audience is what will keep you going when the going gets tough, and they’re the ones who will provide positive feedback and encouragement when you need it. If you do find the perfect audience for your knowledge and skills, then congratulations! You’ve found a new home. But if not? Well, don’t despair. There are many places to find potential audiences that may just be waiting for you.

Sites like Reddit, LinkedIn, Twitter and Facebook are great places to get started with finding potential audiences. Each has their own unique style and user base, so spend some time getting familiar with them all. Take note of what content does well and what doesn’t.

You’ll get a sense for which communities best fit you as a person and as a potential expert, because each online community has their own unique ‘personality’. The personality is often linked directly to who they would be most likely interested in hearing from as an expert.

Step 8) Have Fun!

You’re already smart, you have knowledge and experience, and you know how to create value. What you might not know is how to make a living by sharing that knowledge with others. Once you learn the skills of being an infopreneur, it’s possible to work smarter instead of harder and make a good living while having some fun along the way.

To be successful as a digital information entrepreneur, it’s critical you have fun creating and delivering content that is interesting and valuable. That’s right: fun. It’s more important to find joy in what you do than make loads of cash, at least in the beginning.

If you’ve ever dreamed of running a small business where you get paid for doing what you love, here’s your chance to make it a reality.

Even if you don’t enjoy every aspect of creating and delivering information, there are still ways that you can turn your passions into profit. For example, maybe designing content is not your cup of tea, but researching topics that hold interest for you and sharing those discoveries with others is fun.

A few important points about becoming an infopreneur

1) You can work full-time as an infopreneur – it’s a viable business model because you can charge more than freelancers because you are considered more of an expert in your field.

2) It is also possible to start part-time and make more than enough money to live on, especially if you have another job or other sources of income.

3) People think that if they’re not experts in their field, they can’t be infopreneurs but this is not the case.

4) Some people think that infopreneurs don’t make a lot of money but it’s not true. You can easily make enough to live on by providing valuable information in return for payment.

5) There are many ways that you can use to sell information products and a lot of marketing strategies. You don’t need many fancy tools or knowledge, though you might need a few good ideas and some luck.

What does an infopreneur do?

An infopreneur is someone who uses their knowledge and expertise to provide information products and services. Unlike an entrepreneur, an infopreneur does not have a physical product or service. Instead, they offer advice on how to do things, or teach people about a specific topic.

For example, you could offer tips for managing personal finances; tell readers what it’s like to be a freelancer; share how to set up their first website; or explain how to create the perfect salad dressing recipe.

What is the difference between entrepreneur and infopreneur?

The difference between the entrepreneur and the infopreneur is that while the entrepreneur starts their own business, the infopreneur may not. The infopreneur is an independent contractor who provides informational products and services.

They have expertise in a given field and use it as a way to make money. As such, they are often seen as experts in their industry.

Infopreneurs are usually freelancers, speakers, or consultants who work remotely and on their own schedule. For some, this can be more of a lifestyle choice than a necessity. Others do it out of need, regardless of circumstance, becoming an infopreneur is fairly easy and requires little more than dedication to the craft and confidence in oneself.

Can an intrapreneur become an entrepreneur?

Intrapreneurs generally start as entrepreneurs. They take on the risk of starting their own business and they get involved in multiple roles. The difference is that intrapreneurs are usually backed by a larger company, while entrepreneurs are backed by themselves. Intrapreneurship is a great way to become an entrepreneur later on, but it’s not necessary.

Conclusion How to become an Infopreneur

Infopreneurship, the business of information marketing, has become one of the most popular ways to make money online in recent years. With more than 1 million blogs on the internet today, it’s never been easier to start making money with your writing and your knowledge.

There is no limit to what you can do as a business owner. If you’re not sure how to get started on your new journey as an infopreneur, look back at the steps in this post for a more detailed breakdown. Remember that with hard work and dedication anything is possible!

To find out more about Infopreneurs

click here